Many websites you open every day work on WordPress. It’s one of the most convenient web-building platforms which offers third-party plugin integration for better performance. Most of the users use pre-ready templates, they customize and redesign according to their needs. Sometimes, you can integrate the site’s content management system with a custom design. But, in general, the themes and templates are quite an economical solution.
No matter if you use a free or paid theme, sometimes you need to improve the way your site looks. Many website owners will hire local agencies as alpha web solutions to help with the process.
We can say that hiring a web design agency is a more convenient solution because everything is done right, meeting the deadlines. Also, the in-house team may work on the site improvements, but usually, they already have tasks to handle. That’s why agencies jump in when needed.
And when it comes to design improvements, here are a few useful tips:
1. Ensure Everything is Easy-Readable
Every professional website must have a clear menu structure, visible buttons, an intuitive page layout, and few or no popups. When you look at your current design, you need to answer a few questions, such as:
- Can my visitors understand the site’s purpose?
- Can they find what they need in three clicks maximum?
- Are titles and paragraphs nicely structured?
- Is my design visually pleasant?
You must be very careful with custom wordpress web design solutions because it requires more work and adjustments. Still, if your site provides a clear image of the topics, structure, and navigation, it’s also easy-readable.
But if you struggle to find particular information, can you imagine how difficult it is for the visitors to do the same? So, always work on tidiness and clear navigation to improve the site’s readability.
2. Reduce the Image Size
Many WordPress themes come with pre-integrated images. Sometimes, these images can be too big and cause website speed lags. We are sure that you don’t need some of the background photos and stock images that come with the template.
If you use CSS to optimize the images, you can improve the page response time. Slow websites are a huge problem, and sometimes the solution is as simple as image resizing.
So, before hiring wordpress web services, you may check if you can do it yourself. Sometimes, third-party tools can help you optimize the theme images. But, if you can’t do it alone, it’s better to ask for help, than risk losing precious data and content.
3. Work on the Brand Identity
Websites should fit the brand’s elements. For example, if you use specific typography and colors, you need to incorporate that in the design. This way, you create a unique and relevant experience for every visitor, which results in trust and integrity.
Again, you can work with professionals or take care of these elements alone. Every brand has a recognizable logo, color scheme, typography, and even preferred favicon.
You can do this to any website, whether you sell something, offer services, or just promote your brand. Consistent branding is a part of every web design and redesign project, so ensure you don’t skip on it.
4. Your Site Must Work on Any Screen Size
We all know responsive web design is a must nowadays. People consume online content using their laptops, tablets, and smartphones. So, you may have a perfect desktop design, but if it doesn’t work well with mobile responsiveness, you lose half of the potential traffic.
That’s why you and your team should work on responsive designs to keep a step with modern technology. Pay attention to the image quality and fonts you use. They all must look great, no matter your screen type.
5. Search Bar Improvements
Chances are, you’ve probably faced search bar issues. Sometimes, it won’t load, and in other cases, it shows irrelevant results. It’s not quite a design issue, but it improves the overall user experience. So, if the default search settings work fine, you can keep them.
But, in many cases, themes come with poorly functional search bars, which need some changes. That means you can adjust the default WordPress recommended practices and incorporate more accurate changes. You can even use third-party solutions to make it look better and list more relevant results.
WordPress websites sometimes need additional tools, plugins, and extensions, to provide a user-friendly design. You have to be careful with these things because you can easily make a mistake and install bad plugins. Sometimes, one plugin may affect the way any other works, so you have to pay attention to these details.
Also, ensure any plugin, widget, image, or tool fits the design. It shouldn’t look like you’ve glued the feature there. Everything must look clean and tidy to keep the design attractive and visually pleasing.
7. Focus on Static Content Elements
Flash animations are not widely used nowadays. Sometimes, you need dynamic calls and hooks, but in many cases, your site may work perfectly without them. They are not quite an issue when it comes to the site’s design, but they can slow down its performance.
You need to go to the .php files and adjust the dynamic elements. For example, if you are sure you’ll keep most of the titles and copies, replace the function with a text query. This way, your site won’t spend design resources and will load much faster than before.
No matter how perfect is our current website design, sometimes we need to improve some site elements and functions. The first step is to determine if you need improvements or a completely new design. That will help you estimate the need to hire a web agency. Sometimes, you can improve the functionalities alone.
The goal is to have a fast-loading and quality website that looks good on every screen size and device. The tips from this article will help you do that while preserving the features that still work well. This way, you can offer a complete user experience and turn visitors into customers as an ultimate business goal.